STANLEY tools have long been the professional tradesman’s choice,
no more so than their iconic tape measure. But with mounting pressure from cheaper alternatives, STANLEY needed to communicate their point-of-difference: class-leading accuracy.

 

We brought the message to life with a manifesto film and targeted cutdowns, to showcase their expertise and commitment to accuracy
across all of STANLEY’s social media channels.

 

Tapping into tradie humour and on-site antics, our social campaign achieved over 200% better reach, and over 300% more views than
previous activity.

​

Directed by Paul Griffin